Social Search Engine Wars

by: Local Find - April 28th, 2011   Filed under: Bing, Facebook, Google, Microsoft, News, Social Networks, Twitter, Videos 3 Comments

www.LocalFind.BizSocial Search Engine Wars Are Underway

Have you noticed how both Google and Bing have been active lately with the updates of social search methods in their search results ? Many traders rely heavily on traffic from search engines particularly the organic results, so it is important to stay abreast of what is happening in the landscape of search engines. More importantly, marketers need to understand where search marketing is going in relation to social search.

Social SearchSearch Engines Are Concentrating On Social Search

Google and Bing recently made announcements regarding the integration in the search results of content retrieved from your social circle. Google has announced expansion plans for Social search. In the first expansion in social search, Google gave the opportunity to enter search results in real time with options in their navigation. For example, you could see what people around you, said in their blog, Twitter, LinkedIn, Flickr, and even Facebook pages.

However, these results were presented separately, accessible through the left navigation. The most recent announcement is different in that the Google social search results will be incorporated into the main search results. Another important fact is that some sites are expected to rank better or worse depending on the extent to which people have linked to its social search content through blogs or Twitter.

Currently, Google search results do not include social search “likes” from Facebook. We can only guess that Google did not have the same access to “Likes” due to the Microsoft Bing strategic relationship with Facebook. There is speculation however that this will eventually change. The impact can be huge, it is well known that people are very influenced by the opinions of others to the extent that opinions are expressed in a credible way. If our friends are online and commenting or liking content and providing feedback, these observations may have a huge influence on the potential customers selection.

Social Search Is Not New

Social search is not new, but the Semantic Web is emerging before our eyes. The competition between Google and Microsoft Bing and Facebook users will continue to offer marketing changes which should make the experience new and interesting. Even more important, is not whether people can find using social search, but it is what friends comments they find because the idea of ​​social search is to facilitate the decision making influence. As a consumer, you want to find useful information to help you make a decision.

So the best advice we have for traders is to think like a buyer. You must be actively building a community around good product performance. The problem products or services will be the big losers. Good products with good results that are supported by the marketing community would be a real commitment and win the favor of social search engine results.

Watch The Video Below To See The Latest Social Search Announcements From Bing

Now it is time for companies to join the movement with the idea that marketing department is not wholly responsible for the company or product performance in social search any more but in fact it is everyone’s responsibility when participating from the company or business in social media.

Are you ready to take advantage of social search? As a marketer, what do you do to reap the benefits? What worries you about Social Search? We would like to hear from you in the comments below.

Is your business being found on Mobile Internet Smart phones in Google Search results ?

Today it is Very Important that you have your business included in the Google local search results for the Web and Mobile and WE CAN HELP YOU !

Simply click the Contact Local Find Here and we will be in touch to help you obtain the best Google Search Results.

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Tags: bing, facebook, Google, Local, local find, localfind.biz, marketing, microsoft, search, search engine, search engines, search marketing, search results, social, social search, twitter

Social Signals Used By Google And Bing

by: Local Find - April 27th, 2011   Filed under: Bing, Facebook, Google, News, Social Networks, Twitter, Videos 1 Comment

www.LocalFind.BizWhat Are The Social Signals Used By Google And Bing ?

As the Internet becomes the next great social experience the Web responds in kind. The two major search engines, Google and Bing, are more social now and are starting to return more social cues. The first step that started the process was the incorporation of Google Social results in their Realtime Search Results. Social Search allows Google to index certain social aspects in their search results. Social Results highlight the contents of your social circle to offer you a more personalized search experience.

Social Google BingImportant Social Signals

Web sites, blogs, public profiles and other content related to your friends profiles on Google are important. Web content, such as updates of tweets and comments, links on Google profiles of friends and contacts. Images displayed publicly by members of your social circle and Picasa Web sites listed in your Google profile and articles related to Google Reader subscriptions. Social Signals are a visible means of seeing search results that relate to you and your social networks.

Watch The Video Below And See How Google Use Data From Social Sites In Ranking

Bing has a similar social research, which focuses on status updates and links shared from fan pages on Facebook. Shared global data link for non-fan pages, Re-designed site that shows a trend towards improvement of data items from Twitter and Facebook.

By leveraging OpenGraph using Facebook, search engines are learning how to integrate social cues in the search results, a lot of detective work occurs on the social network which is much less visible to the search user. Facebook is convinced that this means that the Web can be a number of personal connections and semantically meaningful. Socially cued means that if the search is performed and you use the Facebook “like” button then the search engine will start catering its search results to your social “likes”.

Watch The Video Below To Hear The Comments From Bing on Social Signals, Bing Mobile & Real-Time Search

Google has more than 200 algorithms, and Bing claims more than 1,000. Both companies keep their search algorithms top secret. Adding new social cues has probably added a lot of extra algorithms as well. When you are logged into Facebook, the Bing search engine not only presents the results based on what you seem to “like”, but also what their friends also “like” and Friends of friends also “like”.

Bing was able to access information more easily using the Facebook OpenGraph than Google due to the Bing and Facebook partnership. Twitter is indexed more by Google than Facebook. In fact, Twitter is a leap forward in social indexing as it will allow a concept known as social authority.  Author Authority is a term that Google uses to describe authoritative people on Twitter that affect social cues. Bing calls this social authority. Authoritative voices on social networks will gather more attention in the search engine results.

Twitter has a strong impact on Google’s and also Bing’s indexing. What this means is that progress regarding the online marketing game has changed. Companies and brands will need to build strong social media profiles to still stay relevant to search engines in the future.

Is your business being found on Mobile Internet Smart phones in Google Search results ?

Today it is Very Important that you have your business included in the Google local search results for the Web and Mobile and WE CAN HELP YOU !

Simply click the Contact Local Find Here and we will be in touch to help you obtain the best Google Search Results.

Add your thoughts and ideas in the comment section below.

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Tags: bing, facebook, Google, Local, local find, localfind.biz, search, search results, social, social cues, social signals, twitter

Marketing Online To Hispanic And Latino People

by: Local Find - April 24th, 2011   Filed under: Local Search, News, Videos 1 Comment

www.LocalFind.BizOnline Marketing To The Hispanic And Latino Communities

It is now not a secret that the Hispanic community is one of the consumer segments that are most promising growth. There is no doubt Hispanics are online and most of them use the Internet with friends and family and keep in touch with the latest events in their world. But advertisers have failed to actively target this segment of the population, in particular with search marketing. The sellers are missing a big opportunity because Hispanic online users are the first candidates to respond to marketing. The purchasing power of the Hispanic community is expected to exceed $ 1.3 trillion in 2013.

Hispanic GrowthHispanic Community Growth

Hispanics have surpassed the expectations of growth and are increasingly at a rate of 43%. It is clear that the time to meet the needs of Hispanic consumers is now occurring. Hispanics are early adopters and users of media, devices and technology compared to the general public. Admittedly, this has enormous implications for social media, consumer engagement, and market research.

Latin Americans use the Internet more than they watch television, and in many cases are going online to research products. Thus, most Hispanics online research and shop so companies must find effective ways to market to them. Search engine marketing is a very viable option. Hispanics are more likely than the general market of the United States to use the search engine to compare prices of the product or service, find the newest product or service they have heard about elsewhere, Find coupons for discounts or rebates on products and to learn of a new product or service.

Hispanics Use Search Engines Widely

Since search engines are heavy Hispanic research products, you are better able to influence the purchasing decisions through the search engines, even if they buy offline. Hispanics are the largest minority in the United States. They are ready and willing to spend. If this demographic is relevant to your business then a search marketing campaign is likely to be a good idea to invest in. A campaign targeting the Hispanic market could well benefit you and your business you should research where Hispanics are connected to you and your business.

Understanding the needs of Hispanic consumers is crucial for brands that wish to add value and capitalize on new growth opportunities. Have you ever thought about having your English website available in Spanish as well? You might want to consider it going forward. Why not add some diversity to your work this year ? with a potential additional customer pool of 30 million, it’s worth it.

Interview Online Marketing For The Latino or Hispanic Audience

Gordon Byron, SEO-PR, interviews Carlos Manzano, NYC Latin Media & Entertainment Commission on the topic of online marketing for Latino or the Hispanic audience. Carlos said that the last census of 2010, there is a significant growth of the Hispanic population. Carlos said that the purchasing power of Hispanics in the United States is more than a trillion dollars.

Latinos and Hispanics continue to occupy important positions in areas such as the government sector, nonprofit and private organizations in general. In addition, Carlos says that companies wishing to market their products to the Hispanic community in general should be aware that the culture of Latin America consists of 20 different countries and must have a clear understanding of the subtle differences between them.

New York has the most diverse Hispanic population in the United States, according to Carlos, and will spell the difference between success and failure of any company wishing to market their products. Charles stressed the importance of online market research, in particular, Google, and that a successful business in marketing to the Hispanic community, we should know about SEO, as appropriate keyword research. Carlos ends with the announcement that for the first time in its history, New York City has appointed a digital hispanic officer.

Watch The Video Below For The Interview About Marketing To The Hispanic Community

Is your business being found on Mobile Internet Smart phones in Google Search results ?

Today it is Very Important that you have your business included in the Google local search results for the Web and Mobile and WE CAN HELP YOU !

Simply click the Contact Local Find Here and we will be in touch to help you obtain the best Google Search Results.

Add your thoughts and ideas in the comment section below.

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Tags: business, Google, growth, hispanic, latino, Local, local find, localfind.biz, market, marketing, online, online marketing, online users, search, search engines, search results, users

The Future Of Search

by: Local Find - April 20th, 2011   Filed under: Bing, Facebook, Google, Microsoft, News, Social Networks, Videos Add Comment

www.LocalFind.BizThe Future Of Search

A social search is a social result that links a researcher to requests for your search through a social network. Through social search, the researcher sees only results that are determined by the interests of its friends in the network. Google and Bing are two companies that have changed their search results with its own version of social search over a year ago. Since then they have continued to feature prominently in the results of social search and mixed the social search results with their regular search results in both the search engines.

Future Of SearchThe changes should not be taken lightly these changes point to the fact that both companies have acknowledged that the average Internet user, who now spends more time on Facebook may be demanding a new form of search.

Facebook Social Search

In fact, Facebook is a social network for many these days. It is the social center of our map, which is where we will find and read news. People will “like” a comment on articles and the widespread use of “like” buttons help us improve our graph of interest and become a way for us to express our approval for almost any thing on the web.

“Likes” have become so large that they factor in the Bing algorithm for social search results, and even have a place in how Blekko is organized. “Likes” also determine the popularity of the content that becomes the point inside and outside Facebook. Facebook and its grip on our attention raises the questions, do we still think of search queries on the basis of an explicit query? Or has the search in the traditional sense become outdated? Are social networks or information networks the new search engine? or are the new mobile applications the new search engines?

The Future Of Search Answer

The answer is probably all the above, because the investigation is being redefined by these factors. Let’s embrace the idea that the social side of the search is effortless and occurs as a familiar user experience, whether it is on mobile, social or search as certainly these need to be combined.

As the investigation unfolds certainly there is something much larger than the results of social search that need to be strengthened. The average Facebook user does not say “I want to search the most popular stories among my Facebook friends.” No. Facebook is doing the work for them by developing a search experience highlighting socially relevant content. A social search engine that requires the user to reflect on the content of the social network is one that seems to lose the point.

Right now the search companies are scratching the surface of what is possible when you’re growing social graph becomes closely related to the use of search. But as time passes, the experience of social search will be so fluid that the search user will not even know that it is occurring.

Watch The Video Below To Hear interviews with Duane Forrester, Bing, and Rob Garner, iCrossing, on the future of search at SES New York 2011

Anne Kennedy, Beyond Ink, interviews Duane Forrester, Bing, and Rob Garner, iCrossing, on the future of search at SES New York 2011. The message to marketers, according to Duane, is to invest in rich snippets through your websites. Bing wants to know what your content is and the more detail you can give Bing, the better you can tag it and make it more useful for Bing to crawl. Content is king, according to Duane.

Stick to generating organic links within your content and use relevant anchor text. The most powerful links are the ones embedded in the content these are organic links that a user can click on while they are reviewing the content and be able to click on links that provide additional quality content.

Rob says search marketers will have to work on retaining their core SEO practices, such as creating great content and be more engaging with their content, including deeper research of their audience, providing the right information they are seeking.

With great content comes the need to provide great links. Rob says social networks will become more important in passing referrals and or sharing content. Bing has formed a relationship with Facebook. Bing is looking to social networks as a great signal when it comes to featuring quality content.

Duane says social networking started with popular reviews then moved on to expert reviews and today we’re moving to more trusted reviews. Anne asks Rob and Duane to comment on the future of augmented reality.

Is your business being found on Mobile Internet Smart phones in Google Search results ?

Today it is Very Important that you have your business included in the Google local search results for the Web and Mobile and WE CAN HELP YOU !

Simply click the Contact Local Find Here and we will be in touch to help you obtain the best Google Search Results.

Add your thoughts and ideas in the comment section below.

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Tags: bing, facebook, Google, Local, local find, localfind.biz, search, search results, social, social network, social search

SEO Website Link Building Tips

by: Local Find - April 18th, 2011   Filed under: Local Search, News, Videos 20 Comments

www.LocalFind.BizSEO (Search Engine Optimization) Website Link Building

SEO link building is one of the most important things you can use for website promotion. Remember that on page SEO optimization is very important and should be completed before you are looking to promote your website. Once your website is running and fully on page SEO optimized, the next thing to do is to build quality links to other websites that can help your site appear higher in search engine results pages (SERPS).

Here are some valuable tips for building SEO search engine optimization links. If you are an expert in SEO these tips will recall the key strategies for link building and search engine relationships.

SEO Search Engine OptimizationSEO Choosing High Quality Links

Not all links are weighted equally. SEO links that are valuable offer more advantages than the optimization of low quality links. There are several factors that can determine the quality of the site you are looking to for a link. The reputation and credibility of the domain, which gives the site links. For example, a link from a well known and very popular website has a higher value relative to a link to a site that ranks a lot lower.

Ask yourself what is the relevance of the anchor text that is in the link. This means that the anchor text that says “Local Search” would be more relevant and useful if your website was discussing the Local Search topic than a simple “click here” anchor text. A link in relation to the location of the site structure needs to also be looked at for obvious reasons, SEO links embedded on the home page of the site are more useful than a link that is hidden all the way down on a well-hidden obscure web page.

There are also cases where the incoming link is placed on a web page but way down on the bottom of the page. Web site links at the top of a web page are obviously more visible than those way below and offer better SEO benefits. Similarly, a link that is one of three on a page is more precious than the relationship that it is one of 80 other links on a web page.

Now you have an idea of ​​how the website gives the SEO value, the question is: How do I get high quality links? The suggestions that follow illustrate the different methods of effective search engine optimization, link building.

Create Content That Is Useful Relevant And Interesting For Better SEO

Website content of a superior quality remains an effective method to get links from other SEO friendly sites. With great content, not only will you be able to build backlinks naturally but also asking for a link will also be easier as the partner site can benefit from the link request as well. Furthermore, the strengthening of good content is one way to get all the free SEO links you will need. All you have to do is create a website with good content, and the web links will come naturally.

SEO Link Building with Blog and RSS Feeds

Promoting your site through blogs and RSS feeds is an easy and great way for improving your site’s visibility and SEO link building opportunities. Readers of blogs are always looking for interesting sites and posts. If your site is listed under the blog and RSS directories out there then there is a greater chance that your site can be found by interested readers.

Submitting To Directories For Better SEO

Another easy way to get links to Web sites is by performing directory submissions. Although this method does not give many good quality SEO links it is a good place to start if you’re new to link building and search engine optimization. There are two ways to submit your site to directories. You can use a directory submission service that automatically sends your site to over 100 directory libraries, or you can manually submit the site yourself.

If you decide to submit to directories our suggestion is that you submit to the directories manually (most popular directories generally do not accept automated submissions). We have found that automated directory submissions are generally not reliable and think of it this way, if you were the administrator of the directory I am sure you would also be looking for better links for SEO reasons as well rather than an automated services just shooting links by the billions to your directory.

Research Your Competitors SEO Links

Search for sites that offer links to the web sites of your competitors. This is a good way to start your SEO efforts to link building and web sites that are related to your competitors may also be interested in a link to your site as well. However, before using this strategy, make sure your site is as good as it gets. There are many SEO tools for creating links that can help you review your competitors SEO link building strategy.

Do Not Purchase Links For Better SEO

Google is becoming tougher on rental or paid links. The reason Google put the brakes on paid links are obvious if you need to pay for SEO links on your site then your site is perceived as low quality and also your links will be there one day and then suddenly disappear when you stop renting. This it is a very short sighted strategy. Remember that you’re in this for the long term, you do not want to jeopardize your web site with low quality methods and link building strategies that are not reliable.

Local Directories For Better SEO

Web site owners who have a business of brick and mortar can find local directories very useful in their search engine optimization link building campaign. For example, you can submit your site to the local business directories. Not only will you receive high quality SEO links, your site will also be represented on regional search engines to find local customers and you could even obtain a higher search engine ranking.

Press Releases For Better SEO

Do not underestimate the power of press releases. If you write something interesting about your business, website or company, chances are good that your press release will be picked up by news organizations. This can be a huge generator of site visits and an opportunity for better links for your SEO purposes.

Participating In Forums, Blogs and Social Media For Better SEO

Interacting in communities, forums and social media is another great way to get SEO links pointing to your site. Forum users are generally free to post links to their websites in the footer of posts. It is very important to make sure you are not generating spam. You should contribute positively to the forum. Moreover, many forums are labeled “nofollow” so that these sites inbound links can not increase the website ranking. However, while communities and forums can not help your SEO efforts as much as they used to in previous years, they can help increase your site traffic, especially if other forum or social media users are interested in what you are saying.

Watch The Video Below From The SEO Manager At Yahoo

Is your business being found on Mobile Internet Smart phones in Google Search results ?

Today it is Very Important that you have your business included in the Google local search results for the Web and Mobile and WE CAN HELP YOU !

Simply click the Contact Local Find Here and we will be in touch to help you obtain the best Google Search Results.

Add your thoughts and ideas in the comment section below.

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Tags: blogs, link, link building, links, Local, local find, local search, localfind.biz, optimization, rss, search, search engine, search engine optimization, search results, seo, website

Small Business Social Media Tips And Facts

by: Local Find - April 15th, 2011   Filed under: Facebook, News, Social Networks, Twitter, Videos 15 Comments

www.LocalFind.BizTips And Facts About Social Media For Small Business

Participating in social media is no longer an option for small business. By not participating online with your small business, you may miss opportunities, especially if your competitors are already in this space and do so successfully, for example, building your reputation, commitment and service existing customers, new and potential customers, and the largest benefit is increasing your small business revenue. In this article, Local Find will review each social media tool to give more tips to help you make the most of your small business in social media.

Watch The Video Below To Learn Some Interesting Social Media Facts For Small Business From The Box Hill Institute

Different Channels And Different Social Media For Small Business

Facebook, Twitter and LinkedIn all have different purposes and audiences for small business. Facebook initially started as an entertainment site to help people stay connected. It has evolved from its original purpose, and Twitter, is now being used successfully by many small business companies to engage with customers and prospects. LinkedIn (unlike Facebook and Twitter) since its inception has been focused on the crowd of business professionals. Each social media tool has its own personality and quirks when being used by small business, and the communication styles for each need will need to be tailored to the audience that uses it so that they will engage with you and your small business.

For Any Small Business You Will Only Reap The Rewards Of Social Media If You Use It

The key to any social networking and marketing strategy of engagement for small business is to stay involved and follow through. If time is limited, then limit participation to one or two social media sites that best fits your small business or company and engage the services of Local Find to help you if you do not have the time or experience. Do what you do well, and you will be rewarded. It’s important to create a marketing plan for your small business and ensure that it integrates with your existing marketing mix. Since time is limited, it is important that you have a time-line that fits the strategic goal of meeting your small business goals.

Make sure you check your small business sites regularly to see how they go and how you can improve them. Here are some tips on what you can do to improve the social media tools for small business that we are focusing on.

Tips For Small Business On Expanding Your Social Media Network

Facebook For Small BusinessFacebook For Small Business

Make sure that the Facebook small business page has a clean, beautiful and attractive in appearance. There’s nothing worse than a small business Facebook page that is messy, difficult to understand or has very little information. Disorderly Facebook pages can be a big turn off immediately. Highlight or reward the customers or star supporters. Underline key supporters or customers as its a good incentive for people to use the “Like” button.

Get out of your small business page and start using Facebook Search and the Facebook Directory to find other Facebook pages, which may be related to your small business. Participate in discussions and give good intentions of official information. This will position yourself as a thought leader, as you hope to encourage people to ask who you are and visit your small business page. Remember to include your social media links into your corporate signature and the signatures of all the forums you participate in.

Twitter For Small BusinessTwitter For Small Business

Be sure to point out things of interest in your area, do not always be about you or your small business or company. The most interesting and compelling you are, the more people will respond positively. When talking about your small business, make sure it is useful. Provide advice, blogs, photo sharing in other words the human side of small business.

Social media and Twitter is all about human connections, building relationships and commitment. The more human and friendly you are, the more attracted the followers will be with you. Use services like Twitter Search to see if others talk about you and or your small business or company. Try to participate, as appropriate, if not, take note of what they said and learn from it.

Linkedin For Small BusinessLinkedin For Small Business

Manage your profile as you would complete your small business website. Make sure it is formatted, clean, easy to read, updated, shows commitment and, above all, filled with keywords for the search engines (search engines search through profiles of LinkedIn). Enjoy your profile. For many of LinkedIn, your profile is the first thing they see. Make sure it is current and relevant. Be sure to keep up with the status updates, and view the status of the network. Network regularly, you need to keep them in mind.

Get recommended. Recommendations of past or present ties are strong words of mouth marketing for you and your small business. Remember that to participate in the sections of “answers” to position your small business as an expert in your field, and in turn, will give exposure to others in your small business industry. Try to add value and give more than you get from your network. This knowledge and help will be greatly appreciated.

Is your business being found on Mobile Internet Smart phones in Google Search results ?

Today it is Very Important that you have your business included in the Google local search results for the Web and Mobile and WE CAN HELP YOU !

Simply click the Contact Local Find Here and we will be in touch to help you obtain the best Google Search Results.

Add your thoughts and ideas in the comment section below.

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Tags: business, customers, facebook, Google, google search, google search results, internet, linkedin, Local, local find, localfind.biz, mobile, online, search, search results, small business, social, social media, twitter

Social Media for Small and Medium Business

by: Local Find - April 14th, 2011   Filed under: Facebook, News, Social Networks, Twitter, Videos 1 Comment

www.LocalFind.BizSocial Media Usage For Small And Medium Business

Social media allows companies and small and medium business to communicate, create and share content on the Internet. In order to fully exploit the benefits of social media Small and Medium Business needs to understand how the social media landscape operates, and to ensure their online activities complement the offline marketing, in other words you need a plan in place so as not to waste your time.

Small and Medium BusinessCommercial activity for Small and Medium Business in Australia is concentrated around Facebook, YouTube and Twitter. Facebook is not surprisingly dominant in this space. The style of Facebook and the knowledge of most people because of the personal usage of Facebook tends to allow Small and Medium Business to create a Facebook profile as a gateway to the business using social media.

Small and Medium Business are planning to become more involved in social media and are more actively seeking to educate themselves in it, and see the benefit of it as a tool to help with customer satisfaction, and also to drive sales through customer acquisition and retention.

Watch The Video Below To Learn some facts about how Australian small and medium business are using social media

Benefits for Small and Medium Business Engaging Online

There are many advantages for small and medium business to engage in social media, such as building a brand online, attracting new customers, creating new revenue streams, to help put a human face and the tone of the small and medium business, improve interactions with customers and prospects in explaining products and services in new ways, to get feedback from customers and prospects, expand your business beyond geographic boundaries and opportunities for networking with others in the industry.

Some Things To Consider For Small and Medium Business Before Entering Social Media

Your small and medium business competitors maybe using social media? If so, take note of what works for them and what is not. Are these activities relevant to your business?

Does your target audience interact online? If so, where do they search for the contents of your small and medium business, products or services?  This research will give a clear indication of the social media network that is suited for your Small and Medium Business that way you can invest your time in Facebook, Twitter, blog or on YouTube appropriately or if you do not have time use the services of Local Find to help you.

Do you have time to invest in social media for your small and medium business? As social media in order to complete the global marketing strategy for the small and medium business takes time (two to 10 hours or more per week) to understand and use Social Media correctly.

You need to ask yourself do you have the patience and interest? If you are the best person to do it? Like most marketing, social media is a long-term investment and strategy and that requires consistency. It is important that when developing your online marketing strategy and spending your time creating the first push to engage the target audience for discussion and interaction that it is maintained. A small targeted audience with the public is better than a big focus and simply farming them from time to time, you get your followers more active in this way.

Do you have a website for your small and medium business? If so, be sure to integrate the many social media tools into your website and that all the social media sites and tools are the links to each other.

It is important to note for small and medium business that once your fans of social media start participating in discussions it is more important to have 40 friends on Facebook as brand ambassadors, rather than 200 friends at random not actively participate with you and your brand.

Is your business being found on Mobile Internet Smart phones in Google Search results ?

Today it is Very Important that you have your business included in the Google local search results for the Web and Mobile and WE CAN HELP YOU !

Simply click the Contact Local Find Here and we will be in touch to help you obtain the best Google Search Results.

Add your thoughts and ideas in the comment section below.

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Tags: australia, business, facebook, Google, google search, google search results, internet, Local, local find, localfind.biz, medium, medium business, mobile, online, search results, small, small and medium business, small business, social, social media, twitter, youtube

Australian Businesses Go Online

by: Local Find - April 14th, 2011   Filed under: Google, Local Search, News, Videos 2 Comments

www.LocalFind.BizAustralian Businesses Online

Article first published as Australian Businesses Go Online on Technorati. Australian businesses are not online because they believe it is too expensive or too complicated, and simply have no time. However, for a Web site for Australian businesses to be effective, this is based on the input of keywords that potential customers would be using in the search terms for the investigation of a company. An important advantage of creating a site using MYOB Atlas is that it “automatically optimizes” in Google.

Watch the video below from the Getting Australian Businesses Online Launch Event

The Local Find Test Of Australian Businesses

Google and accounting software provider MYOB have announced an initiative to get 50,000 Australian businesses online for free. “Getting Aussie Business Online ” www.gettingbusinessonline.com.au” aims to provide free websites for small businesses in Australia with the creation of a tool named MYOB Atlas being used to build the Australian Businesses website.

Watch the video below about Getting Australian Businesses Online and MYOB Atlas

Local Find decided test the small Australian businesses websites to see if they would be “automatically optimised” on Google and found to the test and we checked their very first customer’s website details to see if in fact this was the case. The customer featured in the first video from Google and MYOB was Randall’s Excavation & Earthmoving.

The Fundamentals For Australian Businesses Online Are Being Missed

Testing the first Australian Businesses online with this initiative:

RANDALL’S EXCAVATIONS & EARTHMOVING PTY LTD – Excavations and earthmoving services in Sydney

Local Find believes that the fundamentals of any Australian Businesses website should be that it is locally found using local search results. Local customers are looking for local businesses so we performed a search for “excavations sydney” following the name of the website since as you can see above the word “Excavations” is appearing twice in the website name as well as the word “Sydney” which will allow for a local identifier to be used by Google and we found the following Google local search results.

Australian Businesses Excavations SydneyAustralian Businesses Excavations Sydney 2The Local Find test showed that the business tested was not found in the local search results performed using Google for “excavations sydney” as the search term which we believe to be a fundamental search for the small business being tested to be found by local customers. Local Find eventually found the business we tested located on Google on Page 16 of the search results but actually listed under the following URL.

http://www.sydneywebguide.com.au/1/excavating-earth-moving-contractors/north-curl-curl-randalls-excavations-earthmoving/

Update : Since the publication of this article on Technorati on 13/04/2011 the Google and MYOB supplied website for RANDALL’S EXCAVATIONS & EARTHMOVING PTY LTD – Excavations and earthmoving services in Sydney has now been indexed and placed on Page 5 of the Google Australia search results following another test performed this afternoon 14/04/2011 by Local Find.

Australian Businesses Need To Be Found In Local Search Results

Local Find believes that for many small Australian businesses to compete online that Search Engine Optimisation techniques and Local Search Results are fundamental for any small business to compete and be found in search results by local customers. Local Find does believe that it is a great “first step” by Google and MYOB to at least start getting Australian Businesses online but Australian Businesses also need to understand that there are a lot of other factors that allow a website to rank well for local customers.

Australian Businesses Are Being Searched For Everyday

Australians send their taxes online, 4,000 Google searches daily in Australia are for accountants. The software from Google and MYOB is designed to remove barriers for small Australian businesses to get online by making it easy, fast and free to create and maintain a website. This means that Google will identify and index the keywords used in the description of your business, once you have finished setting up your website, but as the Local Find test shows the fundamentals of local search techniques and search engine optimization are being missed.

Australian’s also go online to renew their kitchens, and 12,000 searches a day in Australia are for manufacturers. Australian’s like to find a location nearby for a coffee in the morning as the number of Google searches show that of 30,000 searches per day are for cafes in Australia. In order to compete Australian businesses these days particularly small Australian Businesses are finding that having a website is as important as having a phone. Aussie Business Online is a national campaign from Google and MYOB to provide free website to over 50,000 small Australian Businesses.

Small Australian businesses can get a basic website format from MYOB and Google, which allows you to display photos, opening hours and includes a description of your business. Millions of Internet searches in Australia are for local shops and services. There are two thirds of Aussie small businesses, which are invisible to the Australian customers online. According to the MYOB Business Monitor survey, only one of three Aussie small businesses have websites.

Local Find actually applauds the initiative of getting Australian Businesses online from both Google and MYOB but as the Local Find test shows ranking in local search results are a different matter entirely.

Is your business being found on Mobile Internet Smart phones in Google Search results ?

Today it is Very Important that you have your business included in the Google local search results for the Web and Mobile and WE CAN HELP YOU !

Simply click the Contact Local Find Here and we will be in touch to help you obtain the best Google Search Results.

Add your thoughts and ideas in the comment section below.

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The New Android Samsung Galaxy Tab 10.1

by: Local Find - April 10th, 2011   Filed under: Android, Google, News, Videos Add Comment

www.LocalFind.BizAndroid Samsung Galaxy Tab 10.1

The other major difference with the new Android tabs are that they use a custom Samsung interface instead of the default Android interface. The iPad 2 has met with rave reviews overseas, but those of you who are Android fans and not into the iTunes ecosystem may be wise to wait for the Samsung Android Galaxy Tab. The tablet is optimised on the Google Android  Honeycomb operating system and from what we have seen it is a very impressive offering.

Lesser known brands such as Acer and Viewsonic will also have Android tablet models available in Australia very shortly. The Android Samsung Galaxy tablet  is super fast over Wi-Fi and great for reading the news, with Honeycomb adding support for tabbed browsing on the Android Samsung Galaxy tablet.

The Android Samsung Galaxy Tab Hardware

The 1GHz Nvidia dual core processor is more than capable of handling day to day tasks, while the Android Samsung Galaxy tablet includes 16GB of storage space (only about 14GB of which was actually usable). At 599 grams, the Android Galaxy Tab is around the same weight as the iPad 2 at 601 grams and lighter than the original iPad at 680g and the Xoom at 730g. As the name suggests, the Samsung Android Galaxy Tab offers a 10.1 inch screen with a 1280×800 resolution the same as the Xoom and slightly larger than the iPad’s. The screen is a TFT LCD panel and we found it to be extremely bright and crisp. The touchscreen is fast, while the interface is slick and intuitive.

Android Samsung Galaxy FrontAndroid Samsung Galaxy RearAndroid Apps On The Samsung Galaxy Tab 10.1

You can also avoid much typing using the top quality Google Voice search feature on the Android Samsung Galaxy. Web browsing is among the best we have seen on a mobile device. Full multitasking is supported, with one touch showing a list of currently open apps with thumbnails so you can preview the exact page you were on.

There are some impressive apps on offer on the Android Galaxy Tab especially those made by Google itself. The Android Galaxy Tab has got two superb cameras the rear one can take 8 megapixel shots and also record 1080p HD video, while the front 2 megapixel camera can be used for video conferencing. There are five different home screens that can be fully customised with Android widgets and apps. It feels great in the hand and is fairly thin 9mm, but not as thin as the 8mm iPad. Samsung in the US announced an updated version of the Android Galaxy Tab that is slimmer than the iPad 2 at 6mm.

The Google Maps app is also impressive and includes Street View support, turn by turn navigation and the ability to browse nearby cafes, restaurants and shops. The new Android tablet interface for Gmail is, in short, awesome, as is the YouTube app, which displays a range of videos on its main page in a sexy rotating grid. We have fallen in love with the intuitive interface of the camera app, with a range of settings and effects accessible within a few touches. There is no microSD slot to expand the storage space and Samsung clarified that this feature is only available on the updated version that will launch in the third quarter of this year. The on screen keyboard Google created for Honeycomb on the Android is about as nice as they come with keys all well spaced out.

Watch The Video Below And See The Android Samsung Galaxy Tab 10.1 in Action

Is your business being found on Mobile Internet Smart phones in Google Search results ?

Today it is Very Important that you have your business included in the local Google search results for mobile and WE CAN HELP YOU !

Simply click the Contact Local Find Here and we will be in touch to help you obtain the best Google Search Results.

Add your thoughts and ideas in the comment section below.

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Tags: Android, android tablet models, business, galaxy, galaxy 10.1, Google, google search, google search results, honeycomb, interface, internet, Local, local find, localfind.biz, mobile, samsung, samsung android galaxy tab, samsung galaxy, samsung galaxy 10.1, search, search results, tablet, touchscreen