The New Translator App for Windows Phone

by: Local Find - April 29th, 2012   Filed under: Bing, Bing Mobile, Local Search, Microsoft, News, Videos 6 Comments

www.LocalFind.BizA New Translator App For The Windows Phone

Bing and Microsoft are launching a new edition of the Translator App for the Windows Phone. Over the last several years, outstanding scientists both at Microsoft research laboratories and all over the world have been working on the problem of language translation, the results of which you enjoy today on the web. Now you can take that experience with you as you travel across the planet with the new translator app for the Windows phone.

Translator App For Windows PhoneSimply Point, Scan And Translate Using The Translator App

With the Translator App for Windows Phone you can now convert languages by simply pointing the camera at the text. From street signs and images to daily activities as well as eating place choices translation is now easier than ever before because all you have to do is point and scan. The translator app provides a view that overlays the original language in English, Spanish, German, French, Italian and Chinese.

Translator App Offline Translation

If you do not an have internet connection simply download the language pack you need before you are going offline and the Translator App is efficient off-line as well. The compacted translator app was designed using the same technological innovation that powers the Bing search engine translation functions that you see on the web.

Type And Translate Using The Translator App

The Translator App also allows immediate translations using the key pad. When online, the supported languages for translation increase to over 30 languages. For several of the languages you can also play-back the verbal edition of the converted phrase. This is particularly useful for languages that are in a script form that you cannot read.

Speak and Translate Using The Translator App

Do you want to have a conversation with a local person? With the voice translation ability on the translator app you can communicate in English, German, French, Italian, and Spanish. Once in the language mode you require and connected online, you simply tap the icon, speak and tap to translate. With the translator app on the Windows phone, you basically have translations at your convenience. Simply pin your required language function to the Windows phone home screen. You can also pin the translator app itself to the home screen to open up a useful “live tile”, assisting you to produce a translation you require. Thanks to this function, you can also learn a new language one word at a time using the new translator app.

If you are an existing user of a previous version of the translator app, you should see a notification to update your app very shortly. The Translator App for Windows Phone is now available completely free, on the Windows Phone Marketplace. We would love to hear your feedback and suggestions about the new translator app for the Windows phone so please feel free to comment below.

Watch The Video Below To Learn More About The Translator App For The Windows Phone

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Google Makes Changes To Its Search Algorithm

by: Local Find - September 3rd, 2011   Filed under: Bing, Google, News, Videos 2 Comments

www.LocalFind.BizGoogle Changes Its Search Algorithm Constantly

Google has just shed some light on how its keeps adjusting the algorithms to improve search results. Last year, Google made over 500 improvements in its search algorithms. Amit Singhal from Google explains how each new change is based on a smart idea. But if the ideas do not pass the rigorous testing of the Google company they are not added to the Google search algorithm.

Google Search AlgorithmIn the video posted below you will see how Google engineers, each with their own ideas about how a change in the algorithm moves from an idea to actual implementation. As a first step to improve the search experience for users, Google often begins with a series of ongoing investigations into search queries that do not provide the search results as expected. Engineers, then put their heads together to determine what data can be integrated into an algorithm to improve this kind of Google search.

Google Tests All Changes To Its Search Algorithm

To test all the new experiences of the engineers at Google they use the experience of people who have been trained to evaluate and compare different search rankings. Some of the changes also apply to a small number of real Google search users in a virtual sandbox. Last year alone, Google made more than 20,000 different tests.

An analyst then analyzes the test data and meets with other researchers at Google to determine whether a change should be extended to all Google users. “If our scientific evidence says it is a good idea for Google users, we will launch in Google,” Singhal said in the video.

Google Search And Misspelled Words

For example, Google has for years made spelling suggestions for queries that it considers contain typos or other errors. In the past, the results would always respond with “Did you mean?” questions with the corrected spelling, but will always show you the results based on the misspelled word. Google would force users to click on the “Did you mean?” link to get the correct results. In order to better deal with the typos, Google has developed a new option that now shows the results for the correct spelling. But Google also allows users to search by the misspelled word as well.

While Google is still the major search engine by quite a wide margin, the competing Bing is slowly taking some market share. Due to the sheer amount of data and also the complexity of the data now available online, the search process is not as simple as it used to be.

Watch The Video Below And See How Google Changes Its Search Algorithms

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Xbox Live Bing Voice Search

by: Local Find - July 18th, 2011   Filed under: Bing, Microsoft, News, Videos 5 Comments

www.LocalFind.BizXbox Live Now Incorporates Bing Voice Search

Microsoft unveiled a new version of Xbox Live, which includes more voice commands for the Bing search engine, YouTube integration and live TV. Microsoft demonstrated the simplified user interface, which you can navigate almost entirely by voice commands allowing you to search through games and access to online content.

Xbox Live Bing Voice SearchXbox Live Is Now Powered By Bing

Search on Xbox Live is now powered by the Bing search engine. Instead of typing in queries via the controller, Microsoft has chosen to allow you to now use voice search. Bing Voice Search allows users to browse the movies and games libraries. But it does not yet include a complete search the web. Microsoft also announced that it has finally been integrated into YouTube on Xbox Live, which allows you to view videos on the world’s largest video site. Microsoft already has Hulu and Netflix on Xbox Live.

New Xbox Live Microsoft Partners

The biggest message from Microsoft is the inclusion of live TV on Xbox Live. Microsoft partners such as Sky in the UK have helped the Xbox to obtain live feeds so that Xbox Live now has live streaming video content. One of the very first Microsoft partners are the Ultimate Fighting Championship (UFC) has been announced by UFC President Dana White.

Watch The Video Below To See The New Bing Voice Search In Xbox Live

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Bing Facebook Social Search Shopping Lists

by: Local Find - May 18th, 2011   Filed under: Bing, Facebook, Microsoft, News, Social Networks, Videos 4 Comments

www.LocalFind.BizBing Further Integrates Facebook Into Social Search Shopping Lists

Bing has added a new feature this week so that now Facebook integrates with the search results produced on Bing Shopping. Now users can create a shopping list on the Bing search engine and then display that shopping list on the users Facebook wall to get feedback from friends and family in your Facebook network. When shopping on Bing you now have the option to click “Add to List” for any item you find on Bing. A module of the shopping list appears in the bottom left of the screen so that users can follow the progress of the products and share them with friends and family on Facebook.

With Bing you do not have to shop alone again because you can build your shopping list to share, compare and discuss with your friends on Facebook. From finding the best price on something to getting opinions of people you know and trust on Facebook, or simply just asking if something suits you or not.

Bing Shopping ListBing Making Shopping Socially Based With Facebook

Bing says that the idea is to make the search experience more socially based so that it allows users to get their Facebook friends involved in the purchasing decisions. Customers may request the opinion of people in their friends circle with specific skills when purchasing things such as technology, or post a wish list on their Facebook Wall to give their friends and family on Facebook a hint of what they would like for xmas or a birthday.

If you want to see more information from your friends simply encourage them to “like” things on the web, and by reciprocity you should also “like” things too so your friends can also see what you like in turn.  The new toolbar on Bing now has a universal “like” button that allows you to also give a thumbs up easily to any website on the web in case they do not have the Facebook “like” button integrated so now using Facebook “likes” has never been this easy.

Watch The Video Below To see How To Create A Facebook Shared Shopping List in Bing

The further integration of Facebook in the Bing search engine is the second announcement from Bing lately, which comes immediately after the implementation in the Bing search engine of several new Facebook functions last month. This increasing integration between the Bing search engine and the social practices on Facebook are creating new features for Bing users, and it seems that Bing and Facebook will continue to further explore more integration and new features in future.

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Bing Decisions With Facebook Friends

by: Local Find - May 17th, 2011   Filed under: Bing, Facebook, Microsoft, News, Social Networks, Videos 2 Comments

www.LocalFind.BizBing Now Incorporates Your Facebook Friends In Your Search Results

Bing has devised a new form of search experience, focusing on the design of immediate answers, and vertical categories such as shopping and travel to help make decisions faster with your Facebook friends on Bing. Search results for Bing highlight that 90% of people searching are also seeking advice from family and friends in making decisions. This effect is most apparent on our decisions and often weighs more than other events because people feel more confident, smarter and safer with the wisdom of his or her inner circle.

Bing FacebookFind Out What Your Facebook Friends Like Directly In Bing

Historically, the process of search did not contain the information from your friends and 80% of the population will delay a decision until they could get the stamp of approval of a friend. This decision or the time it takes to drive a friend for advice, can last from several minutes to several days, if you’re waiting for a callback, text, email or Twitter response.

Today Bing brings together the collective Web with the views of the people who you trust the most your friends. Now you can get personalized search results based on the opinions of your friends by simply logging onto Facebook. The new features make it easier to see what your Facebook friends also like on the World Wide Web to include the collective knowledge in the Bing search results, this will start adding more of a conversational aspect into your research. Decisions in Bing are now more than just the facts, now the opinions of trusted friends and collective wisdom of the web will also be taken into consideration.

Watch The Video Below And See How The New Bing Features Make it Easier to See What your Facebook Friends “like” Across the Web

You can quickly see what your friends are liking and sharing now on Bing. Find and connect with friends faster. Pick the brains of friends who live where you are traveling and create shopping lists to share with your own team of friends on Facebook in detail directly from Bing. With one click, you can let your network know of a brand, an article, a celebrity or a place. Bing now understands that the best decisions are driven not only by the facts, they also need advice and recommendations from your friends.

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Social Search Engine Wars

by: Local Find - April 28th, 2011   Filed under: Bing, Facebook, Google, Microsoft, News, Social Networks, Twitter, Videos 3 Comments

www.LocalFind.BizSocial Search Engine Wars Are Underway

Have you noticed how both Google and Bing have been active lately with the updates of social search methods in their search results ? Many traders rely heavily on traffic from search engines particularly the organic results, so it is important to stay abreast of what is happening in the landscape of search engines. More importantly, marketers need to understand where search marketing is going in relation to social search.

Social SearchSearch Engines Are Concentrating On Social Search

Google and Bing recently made announcements regarding the integration in the search results of content retrieved from your social circle. Google has announced expansion plans for Social search. In the first expansion in social search, Google gave the opportunity to enter search results in real time with options in their navigation. For example, you could see what people around you, said in their blog, Twitter, LinkedIn, Flickr, and even Facebook pages.

However, these results were presented separately, accessible through the left navigation. The most recent announcement is different in that the Google social search results will be incorporated into the main search results. Another important fact is that some sites are expected to rank better or worse depending on the extent to which people have linked to its social search content through blogs or Twitter.

Currently, Google search results do not include social search “likes” from Facebook. We can only guess that Google did not have the same access to “Likes” due to the Microsoft Bing strategic relationship with Facebook. There is speculation however that this will eventually change. The impact can be huge, it is well known that people are very influenced by the opinions of others to the extent that opinions are expressed in a credible way. If our friends are online and commenting or liking content and providing feedback, these observations may have a huge influence on the potential customers selection.

Social Search Is Not New

Social search is not new, but the Semantic Web is emerging before our eyes. The competition between Google and Microsoft Bing and Facebook users will continue to offer marketing changes which should make the experience new and interesting. Even more important, is not whether people can find using social search, but it is what friends comments they find because the idea of ​​social search is to facilitate the decision making influence. As a consumer, you want to find useful information to help you make a decision.

So the best advice we have for traders is to think like a buyer. You must be actively building a community around good product performance. The problem products or services will be the big losers. Good products with good results that are supported by the marketing community would be a real commitment and win the favor of social search engine results.

Watch The Video Below To See The Latest Social Search Announcements From Bing

Now it is time for companies to join the movement with the idea that marketing department is not wholly responsible for the company or product performance in social search any more but in fact it is everyone’s responsibility when participating from the company or business in social media.

Are you ready to take advantage of social search? As a marketer, what do you do to reap the benefits? What worries you about Social Search? We would like to hear from you in the comments below.

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Social Signals Used By Google And Bing

by: Local Find - April 27th, 2011   Filed under: Bing, Facebook, Google, News, Social Networks, Twitter, Videos 1 Comment

www.LocalFind.BizWhat Are The Social Signals Used By Google And Bing ?

As the Internet becomes the next great social experience the Web responds in kind. The two major search engines, Google and Bing, are more social now and are starting to return more social cues. The first step that started the process was the incorporation of Google Social results in their Realtime Search Results. Social Search allows Google to index certain social aspects in their search results. Social Results highlight the contents of your social circle to offer you a more personalized search experience.

Social Google BingImportant Social Signals

Web sites, blogs, public profiles and other content related to your friends profiles on Google are important. Web content, such as updates of tweets and comments, links on Google profiles of friends and contacts. Images displayed publicly by members of your social circle and Picasa Web sites listed in your Google profile and articles related to Google Reader subscriptions. Social Signals are a visible means of seeing search results that relate to you and your social networks.

Watch The Video Below And See How Google Use Data From Social Sites In Ranking

Bing has a similar social research, which focuses on status updates and links shared from fan pages on Facebook. Shared global data link for non-fan pages, Re-designed site that shows a trend towards improvement of data items from Twitter and Facebook.

By leveraging OpenGraph using Facebook, search engines are learning how to integrate social cues in the search results, a lot of detective work occurs on the social network which is much less visible to the search user. Facebook is convinced that this means that the Web can be a number of personal connections and semantically meaningful. Socially cued means that if the search is performed and you use the Facebook “like” button then the search engine will start catering its search results to your social “likes”.

Watch The Video Below To Hear The Comments From Bing on Social Signals, Bing Mobile & Real-Time Search

Google has more than 200 algorithms, and Bing claims more than 1,000. Both companies keep their search algorithms top secret. Adding new social cues has probably added a lot of extra algorithms as well. When you are logged into Facebook, the Bing search engine not only presents the results based on what you seem to “like”, but also what their friends also “like” and Friends of friends also “like”.

Bing was able to access information more easily using the Facebook OpenGraph than Google due to the Bing and Facebook partnership. Twitter is indexed more by Google than Facebook. In fact, Twitter is a leap forward in social indexing as it will allow a concept known as social authority.  Author Authority is a term that Google uses to describe authoritative people on Twitter that affect social cues. Bing calls this social authority. Authoritative voices on social networks will gather more attention in the search engine results.

Twitter has a strong impact on Google’s and also Bing’s indexing. What this means is that progress regarding the online marketing game has changed. Companies and brands will need to build strong social media profiles to still stay relevant to search engines in the future.

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The Future Of Search

by: Local Find - April 20th, 2011   Filed under: Bing, Facebook, Google, Microsoft, News, Social Networks, Videos Add Comment

www.LocalFind.BizThe Future Of Search

A social search is a social result that links a researcher to requests for your search through a social network. Through social search, the researcher sees only results that are determined by the interests of its friends in the network. Google and Bing are two companies that have changed their search results with its own version of social search over a year ago. Since then they have continued to feature prominently in the results of social search and mixed the social search results with their regular search results in both the search engines.

Future Of SearchThe changes should not be taken lightly these changes point to the fact that both companies have acknowledged that the average Internet user, who now spends more time on Facebook may be demanding a new form of search.

Facebook Social Search

In fact, Facebook is a social network for many these days. It is the social center of our map, which is where we will find and read news. People will “like” a comment on articles and the widespread use of “like” buttons help us improve our graph of interest and become a way for us to express our approval for almost any thing on the web.

“Likes” have become so large that they factor in the Bing algorithm for social search results, and even have a place in how Blekko is organized. “Likes” also determine the popularity of the content that becomes the point inside and outside Facebook. Facebook and its grip on our attention raises the questions, do we still think of search queries on the basis of an explicit query? Or has the search in the traditional sense become outdated? Are social networks or information networks the new search engine? or are the new mobile applications the new search engines?

The Future Of Search Answer

The answer is probably all the above, because the investigation is being redefined by these factors. Let’s embrace the idea that the social side of the search is effortless and occurs as a familiar user experience, whether it is on mobile, social or search as certainly these need to be combined.

As the investigation unfolds certainly there is something much larger than the results of social search that need to be strengthened. The average Facebook user does not say “I want to search the most popular stories among my Facebook friends.” No. Facebook is doing the work for them by developing a search experience highlighting socially relevant content. A social search engine that requires the user to reflect on the content of the social network is one that seems to lose the point.

Right now the search companies are scratching the surface of what is possible when you’re growing social graph becomes closely related to the use of search. But as time passes, the experience of social search will be so fluid that the search user will not even know that it is occurring.

Watch The Video Below To Hear interviews with Duane Forrester, Bing, and Rob Garner, iCrossing, on the future of search at SES New York 2011

Anne Kennedy, Beyond Ink, interviews Duane Forrester, Bing, and Rob Garner, iCrossing, on the future of search at SES New York 2011. The message to marketers, according to Duane, is to invest in rich snippets through your websites. Bing wants to know what your content is and the more detail you can give Bing, the better you can tag it and make it more useful for Bing to crawl. Content is king, according to Duane.

Stick to generating organic links within your content and use relevant anchor text. The most powerful links are the ones embedded in the content these are organic links that a user can click on while they are reviewing the content and be able to click on links that provide additional quality content.

Rob says search marketers will have to work on retaining their core SEO practices, such as creating great content and be more engaging with their content, including deeper research of their audience, providing the right information they are seeking.

With great content comes the need to provide great links. Rob says social networks will become more important in passing referrals and or sharing content. Bing has formed a relationship with Facebook. Bing is looking to social networks as a great signal when it comes to featuring quality content.

Duane says social networking started with popular reviews then moved on to expert reviews and today we’re moving to more trusted reviews. Anne asks Rob and Duane to comment on the future of augmented reality.

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2011 IAB Annual Leadership Meeting

by: Local Find - March 21st, 2011   Filed under: Apple, Bing, Bing Mobile, Facebook, Google, Microsoft, News, Videos, Yahoo 2 Comments

www.LocalFind.BizIAB Annual Leadership Meeting 2011

We must bring humanity and data together the Leadership Meeting was told. More than 750 digital leaders gathered February 27 till March 1 2011 at La Quinta Resort & Club in Palm Springs, CA, for the sold-out 2011 IAB Annual Leadership Meeting a three day discussion of the most significant topics for the interactive advertising industry. Data is bringing out several themes not to be overlooked as the marketplace matures. The industry must give consumers not just physical control of their personal data, but economic control as well. A new palette of creative opportunity is emerging. This year’s passionate debate at the Leadership Meeting centered on the pressing issue of “The People vs Data”.

Eric Schmidt 2011 IAB Annual Leadership Meeting

Annual IAB Leadership Meeting Keynote Speaker

“Mobile, he emphasized, is where much of this progress would be focused”. Eric Schmidt, Chairman of the Board and Chief Executive Officer, Google told the Leadership Meeting, engaged the imagination and took the audience into a not too distant future where computers would do what they do best and help people do what they do best. Behind these services, he said, would be a flourishing display advertising business that he estimated would be a $200-billion dollar marketplace. The Keynote Speaker at the Leadership Meeting, By this sentiment he meant technology would help people remember things, would filter out the overload of information, would help people get where they’re going and do what they want to do no matter young or old, poor or wealthy, as long as they have access to a device, they would have information and tools to make their lives easier and more satisfying.

Why Does The IAB Hold An Annual Leadership Meeting ?

On behalf of its members, the IAB Leadership Meeting is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend.

Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States and holds an Annual Leadership Meeting. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.

Watch The Video Below Of  The Eric Schmidt Speech To The Leadership Meeting

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Social Media Marketing Tips And Strategies

by: Local Find - March 19th, 2011   Filed under: Bing, Facebook, Google, News, Social Networks, Twitter, Videos, Yahoo 4 Comments

www.LocalFind.BizSocial Media Marketing Tips

Places to start Social Media Marketing include using Twitter, RSS feeds, Google alerts, tracking your customer’s blogs, developing how-to articles. The video below also discusses Social Media Marketing and the significance of Facebook and why businesses whose customers use Facebook must have a presence on it as well. Businesses can develop their own pages targeted towards their specific audience.

Social Media Marketing

Social Media Marketing Key Performance Indicators

The video concludes by talking about the significance of KPIs, or key performance indicators, which help businesses determine how effective their content and social media marketing strategies are. Most companies are just looking at the amount of traffic that comes to their site from their various social media marketing efforts. But businesses must also look at the different types of conversion metrics to help determine which of their social media marketing efforts using applications such as YouTube, Facebook, Linkedin, and Twitter are bearing fruit.

Watch the Video Below On Social Media Marketing From The London SES 2011 Conference

Why Search Engine Optimization And Social Media Marketing Together ?

Local Find has been a huge fan of the marriage of SEO Search Engine Optimization and Social Media Marketing for quite some time now. It’s becoming a more important issue now that major search engines, such as Google and Bing, are factoring social networking sites in their search engine result algorithm. Now when you do a search for anything on the internet YouTube, Twitter and Facebook results will dominate part of the first page and for some results may even take up half the real estate so ideally you should be using both SEO and Social Media Marketing hand in hand.

Local Find Specializes in both SEO Search Engine Optimization and Social Media Marketing for your business we combine the best of both techniques for the benefit of your business including Local Search as well so your business can really stand out.

Simply contact Local Find RIGHT HERE to have the best results for your business.

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