Mobile is probably the largest new mass media. Internet is still used by less than 2 million people. However, in his short life, mobile and has surpassed the 3 billion mark and still growing. Talk about massive growth!
Moreover, mobile, is the new global medium of mass communication in that it includes all the features of its predecessors (print, audio recording, radio, cinema, television and internet). In case you doubt about the place where your business must go, one thing is certain: it must incorporate mobile.
Our customers expect nothing less. Something that makes instant access to relevant content troublesome will spoil the customer experience. Consumers expect all media available on their mobile devices. And people want access to mobile content from any of their equipment. Business leaders may choose to strengthen relations between their brands and mobile consumers.
Where Can Microsoft Tag Be Used ?
Microsoft Tag connects almost all the experiences of information, entertainment and interactive consumer experiences right on the customers mobile phones. Microsoft Tag includes the following features: Colorful 2D barcodes from Microsoft Tag that you can put on almost everything. The free Microsoft Tag Reader can be downloaded on mobile phones like Windows Mobile, iPhone, Blackberry and Android-based Internet-enabled mobile phones, which contain a camera.
A new type of barcode that can appear anywhere. Microsoft Tag was created by Microsoft Research, designed for maximum performance using the camera capabilities that are available on most mobile phones. The technology enables publishers and distributors to engage and interact with consumers in a meaningful and creative way. When a consumer scans a Microsoft tag using a Tag Reader on their cell phone, it will automatically open a Web page that displays a message or dial a number, the customer is no longer required to write or URL SMS messages to send.
For those who want to make an extra effort, Microsoft Tag includes an application programming interface (API). Using the API Microsoft lets you create and program the Microsoft tag. Microsoft Tag allows your business to drive consumer behavior. Because Microsoft Tag is fun for consumers, it can be used in an interesting way that allows people to engage. Discovering the results of the next tag can be interesting and allows Microsoft Tag based games and competitions.
A Microsoft Tag can be placed anywhere, making it simple and fun for people to communicate with your message using their mobile phones. Labels can be used on packaging, signage, gift cards and travel cards. In addition, you can add a Microsoft Tag on your ads, posters, flyers, on your website, billboards, clothing the list is endless. A Microsoft Tag can be used to access almost all digital content, such as an e-commerce site, product information, details of exposure and transit information. Using Microsoft Tag, consumers can access content whenever they want, right on their cellphones.
Watch The Video Below And See An overview of the Microsoft Tag technology from SXSW 2011
Microsoft Tag allows you to “connect” and “engage” your customer to help the mobile communication to your customer to become more efficient. Microsoft Tag connects real life and the digital world, download the free of charge tag reader for your mobile phone from http://gettag.mobi then start the Tag reader and simply scan a Microsoft Tag and see where it takes you !
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