Social media allows companies and small and medium business to communicate, create and share content on the Internet. In order to fully exploit the benefits of social media Small and Medium Business needs to understand how the social media landscape operates, and to ensure their online activities complement the offline marketing, in other words you need a plan in place so as not to waste your time.
Commercial activity for Small and Medium Business in Australia is concentrated around Facebook, YouTube and Twitter. Facebook is not surprisingly dominant in this space. The style of Facebook and the knowledge of most people because of the personal usage of Facebook tends to allow Small and Medium Business to create a Facebook profile as a gateway to the business using social media.
Small and Medium Business are planning to become more involved in social media and are more actively seeking to educate themselves in it, and see the benefit of it as a tool to help with customer satisfaction, and also to drive sales through customer acquisition and retention.
Watch The Video Below To Learn some facts about how Australian small and medium business are using social media
Benefits for Small and Medium Business Engaging Online
There are many advantages for small and medium business to engage in social media, such as building a brand online, attracting new customers, creating new revenue streams, to help put a human face and the tone of the small and medium business, improve interactions with customers and prospects in explaining products and services in new ways, to get feedback from customers and prospects, expand your business beyond geographic boundaries and opportunities for networking with others in the industry.
Some Things To Consider For Small and Medium Business Before Entering Social Media
Your small and medium business competitors maybe using social media? If so, take note of what works for them and what is not. Are these activities relevant to your business?
Does your target audience interact online? If so, where do they search for the contents of your small and medium business, products or services? This research will give a clear indication of the social media network that is suited for your Small and Medium Business that way you can invest your time in Facebook, Twitter, blog or on YouTube appropriately or if you do not have time use the services of Local Find to help you.
Do you have time to invest in social media for your small and medium business? As social media in order to complete the global marketing strategy for the small and medium business takes time (two to 10 hours or more per week) to understand and use Social Media correctly.
You need to ask yourself do you have the patience and interest? If you are the best person to do it? Like most marketing, social media is a long-term investment and strategy and that requires consistency. It is important that when developing your online marketing strategy and spending your time creating the first push to engage the target audience for discussion and interaction that it is maintained. A small targeted audience with the public is better than a big focus and simply farming them from time to time, you get your followers more active in this way.
Do you have a website for your small and medium business? If so, be sure to integrate the many social media tools into your website and that all the social media sites and tools are the links to each other.
It is important to note for small and medium business that once your fans of social media start participating in discussions it is more important to have 40 friends on Facebook as brand ambassadors, rather than 200 friends at random not actively participate with you and your brand.
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